NEW ARRIVAL: STURM MILANO

The MAG - 07.23

By Chiara Colmegna

Excellence in Italian Design with an Innovative Perspective

STURM MILANO is among the few brands in the Italian design industry that have attained an iconic status. It was founded in Milan, the heart of Italy's design hub, and has gained international recognition for its timeless elegance and innovative designs. In this article, we will delve into the fascinating world of STURM MILANO, with a focus on its most famous and iconic products, such as the CAZZO GUARDI mirror and the incorporation of the "FAKE" concept as a design element.

Mirror CAZZOGUARDI by Claudio Bitetti for Sturm Milano
Side Table FAKE by Uto Balmoral for Sturm Milano

The Origin of STURM MILANO and Italian Design Excellence

STURM MILANO was founded in 2016 by a group of young designers who shared a common passion for sophisticated aesthetics and craftsmanship. Since then, the company has continued to grow and has become one of the world's most renowned design houses. Its name has become synonymous with timeless elegance, bold creativity, and innovative reflection on the concept of falsehood as a functional object by designer Uto Balmoral.

Bookcase HUMANS by Uto Balmoral for Sturm Milano

Bookcase PUBLIC by Claudio Bitetti for Sturm Milano

One of the distinctive features of STURM MILANO is its commitment to Italian design traditions, with a dedication to preserving Italian craftsmanship. The company uses high-quality materials and collaborates with highly skilled artisans. This commitment is reflected in every piece created by STURM MILANO, representing a perfect blend of functionality and aesthetics.

The CAZZO GUARDI mirror is one of STURM MILANO's most iconic and daring products, as it challenges the traditional concept of a mirror through its provocative shape and name. It reflects not only the physical image but also emotions and perceptions, making it a bold statement about the subjective nature of reality.

Low Environmental Impact Design

The brand has committed to using sustainable materials and promoting environmental responsibility in the design industry. To achieve this goal, they carefully select eco-friendly and sustainable materials, including wood sourced from sustainably managed forests, recycled or recyclable materials, and low-pollution impact materials. Minimizing waste is a crucial aspect of the design and production process of each product, which is created to reduce waste and prioritize recycling.

Discover the STURM MILANO collection on Design Italy!